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Luxury Eyewear & Precision Optics
NigahDesigner Eyeglasses, Sunglasses & Precision Optics
A bespoke luxury eyewear and optical commerce platform built for Nigah by Devnex Innovation. Features handcrafted acetate and titanium frame showcases, an interactive 3D product carousel, social creator video reels, prescription lens configuration, and Pakistan-wide Cash on Delivery across 250+ cities.
Luxury EyewearTanStack Start3D ShowcaseCreator ReelsSupabaseCOD Pakistan
Project Overview
Architected for High-Impact Visual Commerce & Effortless Ordering
Nigah is a premier direct-to-consumer eyewear brand delivering handcrafted Italian acetate and Japanese titanium frames, designer sunglasses, and prescription optical lenses. DevNex engineered their complete digital flagship from ground up to merge an editorial boutique experience with frictionless domestic commerce.
The platform introduces a custom 3D interactive frame showcase carousel that renders floating bounce animations and realistic floor reflections, letting shoppers evaluate shapes and finishes with high fidelity. Paired with creator video reels, live parcel tracking, and seamless Cash on Delivery, the site drives exceptional user engagement and conversion.
Bespoke luxury eyewear storefront offering handcrafted Italian acetate & Japanese titanium frames
Interactive 3D frame showcase carousel with float-bounce physics and floor shadow projection
Embedded creator video reels engine showcasing unboxing, style breakdowns, and real customer reviews
Optical prescription & polarized lens configurator (Single Vision, UV400 protection, Polycarbonate)
Pakistan-wide Cash on Delivery (COD) coverage across 250+ cities with automated shipping calculation
Real-time inventory synchronization and Supabase CDN image optimization
Tech & Architecture
Framework & SSRTanStack Start, Nitro Engine, Vite
Frontend & StylingReact 19, TypeScript 5.8, Tailwind CSS v4, Lucide Icons
Database & CDNSupabase (PostgreSQL), Edge Storage CDN
Interactive 3D & MediaCustom 3D Float-Bounce Physics, Social Video Reels Player
Analytics & TelemetryGoogle Tag Manager (GTM-5S4FZ7LP), Meta Pixel & CAPI
Live Storehttps://www.nigah.store/
Customer Journey
1Select Frame & Finish
2Configure Lenses & Prescription
3Cash on Delivery Checkout
What We Engineered
Feature Highlights & Technical Value
Every interface was tailored to highlight optical precision, elevate social proof, and maximize checkout completion.
Interactive 3D Frame Showcase
Allows shoppers to inspect handcrafted acetate and titanium frames from multiple perspectives with dynamic hover-scale and floor reflection physics.
Creator Video Reels Integration
Embeds authentic Instagram unboxings and styling breakdowns directly on product and home pages, substantially lifting buyer confidence.
Optical Lens Customization Engine
Enables customers to configure Single Vision, UV400 polarized, and anti-reflective lenses with optician review prior to dispatch.
Nationwide Cash on Delivery (COD)
Eliminates upfront payment friction across 250+ cities in Pakistan with flat-rate courier dispatch and automated tracking notifications.
Live Parcel Milestone Tracking
Allows customers to monitor their order fulfillment status in real-time via order reference ID without needing customer support calls.
Dual GTM & Meta Telemetry
Captures detailed e-commerce funnel events from view_item to purchase with zero signal drop across devices.
Project Video Showcase
Experience Nigah in Action
Watch how DevNex built Nigah — a luxury eyewear e-commerce platform with interactive 3D frame showcases, creator video reels, and Pakistan-wide Cash on Delivery.
HD 1080p
Interactive 3D Frame Showcase
Custom float-bounce physics carousel with floor shadow projection for immersive frame browsing
Creator Video Reels Engine
Embedded social proof reels from creators and real customers showcasing unboxings and styling
Nationwide COD Coverage
Pakistan-wide Cash on Delivery across 250+ cities with automated courier dispatch and tracking
Visual Showcase
Boutique Storefront & Optical Experience
Storefront Hero
Nigah — Luxury Eyewear Storefront Hero & Optical Showcase
1 / 10 — Nigah — Luxury Eyewear Storefront Hero & Optical Showcase
Interactive 3D Frame Carousel
Creator Video Reels Engine
250+ Cities Pakistan COD
Full GTM & Meta Telemetry
Ready to build a luxury digital storefront and 3D visual showcase for your brand?
Connect with DevNex today to turn your product line into an immersive, high-converting direct-to-consumer digital flagship.